SOCIAL MEDIA CONTENT CREATION: Watermark Plumbing Educational Series

Aligning Watermark's social media strategy to its company goals via the creation of a weekly educational series of tips and tricks. These posts ultimately:
-help customers understand when they do or don't need to call a plumber
-position Watermark as a thought leader in plumbing
-keep the company's name top-of-mind for current and potential customers

SOCIAL MEDIA CONTENT CREATION: Watermark Plumbing Educational Series

GRAPHIC DESIGN: Corktown Logo Design Contest

MEDIA RELATIONS: Promoting educational programming

SOCIAL MEDIA / DESIGN: Creative and engaging content

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Thought leadership

SOCIAL MEDIA / DESIGN: Peak Performers

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

SOCIAL MEDIA: Instagram Story

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA: Engaging influencers

MEDIA RELATIONS: Developing surveys and press releases

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS: Creating condensed media kits and event invites

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Launching a blog & providing customer service

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

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