Portfolio

Welcome to the portfolio of award-winning Toronto-based strategic communicator Stacey Rodas. Her specialties include Public Relations, Internal and External Strategic Communications, Marketing, Social Media, Digital Engagement, Fundraising and Development, and Change Management. She is currently working toward becoming a fully-bilingual communicator | Elle est communicatrice stratégique primée qui habite à Toronto

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SOCIAL MEDIA / DESIGN: Peak Performers

Peak Performers celebrates the top Sales Team Members in TELUS Business' Small & Medium Business (SMB) unit.

Running this program involved various communications, including leaderboards to show people how they were tracking toward becoming a Peak Performer, generating excitement about the trip they get to go on together via exciting GIFs and photos for use by Directors and Managers in their team Google Chats, and providing stock messaging and exciting GIFs and photos for team huddles to help remotivate those who were close (but not quite there yet) on making the cut before the year ended.

This particular image was made by me in Canva for those who attained Peak Performers this year; the intent was for them to create a post with it on their personal LinkedIn accounts. Sharing their Peak Performers status ups their Sales game; it shows their LinkedIn contacts they are among the top salespeople in their business unit, it shows that TELUS values its Sales staff, and it puts TELUS Business on the radar of potential SMB customers.

Date: 2023
Client: TELUS Business
Role: Executive Communications Prime & Senior Communications Manager
Tags: Graphic Design, Peak Performers, Sales, Social Media, TELUS, TELUS Business
Corktown Logo Design Contest

Corktown Logo Design Contest

MEDIA RELATIONS: Promoting educational programming

MEDIA RELATIONS: Promoting educational programming

SOCIAL MEDIA / DESIGN: Creative and engaging content

SOCIAL MEDIA / DESIGN: Creative and engaging content

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Thought leadership

MEDIA RELATIONS: Thought leadership

SOCIAL MEDIA / DESIGN: Peak Performers

SOCIAL MEDIA / DESIGN: Peak Performers

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

SOCIAL MEDIA: Instagram Story

SOCIAL MEDIA: Instagram Story

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA: Engaging influencers

SOCIAL MEDIA: Engaging influencers

MEDIA RELATIONS: Developing surveys and press releases

MEDIA RELATIONS: Developing surveys and press releases

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS: Creating condensed media kits and event invites

EVENTS: Creating condensed media kits and event invites

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Launching a blog & providing customer service

SOCIAL MEDIA: Launching a blog & providing customer service

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

Thank you for checking out my portfolio

Thank you for checking out my portfolio

© 2025 All rights reserved.