Portfolio

Welcome to the portfolio of award-winning Toronto-based strategic communicator Stacey Rodas. Her specialties include Public Relations, Internal and External Strategic Communications, Marketing, Social Media, Digital Engagement, Fundraising and Development, and Change Management. She is currently working toward becoming a fully-bilingual communicator | Elle est communicatrice stratégique primée qui habite à Toronto

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PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

  • CLICK HERE TO SEE THE 2015 STATE OF HERITAGE REPORT

The 2015 State of Heritage Report was released to media and government stakeholders by Heritage Toronto and the Toronto Historical Association with thanks to generous support from The McLean Foundation. The purpose of the State of Heritage Report is to:

  • provide a picture of the current state of heritage in Toronto;
  • lay out goals for strengthening the heritage sector and its four pillars of natural, architectural, cultural and archaeological heritage;
  • provide recommendations to the Mayor, City Council, senior staff and decision makers to improve resource allocation within the sector (including financial resources, human resources, and the resource of political will).

Numerous consultations were held across the city to help put together a Report that is inclusive of a variety of voices. 

A public Mayoral Debate on heritage with candidates running for the Mayoral post was held prior to the release of the report. Over 225 people attended.

The Report and the Debate received widespread news coverage, with over 15 hits including CP24, CTV, CBC TV News, CBC Radio Metro Morning, Globe and Mail, Toronto Star, Urban Toronto, and Daily Commercial News.

I was responsible for assisting with the production of and media publicity for the Debate; for hiring/supervising contract staff for the Report including a Researcher, Writer, Editor, and Designer; and for organizing a media and councillor briefing at City Hall, which 13 media contacts attended, for the release of the Report. I also did light research and editing for the report myself. 

Date: January 2015
Client: Heritage Toronto
Role: Director of Marketing
URL: www.heritagetoronto.org/wp-content/uploads/PDFs/SOH_Reports/State_Heritage_Report_2015.pdf
Corktown Logo Design Contest

Corktown Logo Design Contest

MEDIA RELATIONS: Promoting educational programming

MEDIA RELATIONS: Promoting educational programming

SOCIAL MEDIA / DESIGN: Creative and engaging content

SOCIAL MEDIA / DESIGN: Creative and engaging content

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Thought leadership

MEDIA RELATIONS: Thought leadership

SOCIAL MEDIA / DESIGN: Peak Performers

SOCIAL MEDIA / DESIGN: Peak Performers

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

SOCIAL MEDIA: Instagram Story

SOCIAL MEDIA: Instagram Story

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA: Engaging influencers

SOCIAL MEDIA: Engaging influencers

MEDIA RELATIONS: Developing surveys and press releases

MEDIA RELATIONS: Developing surveys and press releases

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS: Creating condensed media kits and event invites

EVENTS: Creating condensed media kits and event invites

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Launching a blog & providing customer service

SOCIAL MEDIA: Launching a blog & providing customer service

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

Thank you for checking out my portfolio

Thank you for checking out my portfolio

© 2025 All rights reserved.