Portfolio

Welcome to the portfolio of award-winning Toronto-based strategic communicator Stacey Rodas. Her specialties include Public Relations, Internal and External Strategic Communications, Marketing, Social Media, Digital Engagement, Fundraising and Development, and Change Management. She is currently working toward becoming a fully-bilingual communicator | Elle est communicatrice stratégique primée qui habite à Toronto

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SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

Delivered social media training and one-on-one coaching for 430+ Ford dealerships.

Built clients’ online presence to drive traffic and meet business goals.

Received a 98% client satisfaction rating.

This piece was something I pitched Automotive News outside of my coaching responsibilities. The goal was to help position Ford as a thought leader for being ahead of the curve and having hired someone to teach their dealerships about using social media to connect with customers.

Served as spokesperson, completing the Q&A interview with the automotive journalist.

Also successfully pitched a companion piece where they interviewed one of our star dealers, Ryan Holtz at Zender Ford.

(Note - original article is behind a paywall; apologies that this printed version is cut off.)

Date: 2013
Client: Ford Canada
Role: Social Media Dealer Coach
Corktown Logo Design Contest

Corktown Logo Design Contest
MEDIA RELATIONS: Promoting educational programming

MEDIA RELATIONS: Promoting educational programming
SOCIAL MEDIA / DESIGN: Creative and engaging content

SOCIAL MEDIA / DESIGN: Creative and engaging content
WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week

WRITING: Introducing the concept of 'body neutrality' during Body Confidence Awareness Week
SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage

SPOKESPERSON WORK / THOUGHT LEADERSHIP: Securing trade media coverage
MEDIA RELATIONS: Securing responsive and proactive TV press coverage

MEDIA RELATIONS: Securing responsive and proactive TV press coverage
MEDIA RELATIONS: Thought leadership

MEDIA RELATIONS: Thought leadership
SOCIAL MEDIA / DESIGN: Peak Performers

SOCIAL MEDIA / DESIGN: Peak Performers
DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template
DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template

DESIGN / VISUAL IDENTITY: Creating an external e-newsletter template
SOCIAL MEDIA: Instagram Story

SOCIAL MEDIA: Instagram Story
DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity

DESIGN / VISUAL IDENTITY: Revamping Heritage Toronto's logo, tagline, and identity
SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications

SOCIAL MEDIA / THOUGHT LEADERSHIP: Developing and analyzing surveys for strategic communications
SOCIAL MEDIA: Engaging influencers

SOCIAL MEDIA: Engaging influencers
MEDIA RELATIONS: Developing surveys and press releases

MEDIA RELATIONS: Developing surveys and press releases
EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign

EVENTS / MEDIA RELATIONS: Supporting teammates to strengthen a campaign
EVENTS: Creating condensed media kits and event invites

EVENTS: Creating condensed media kits and event invites
INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals

INTERNAL COMMUNICATIONS: Developing a media coverage e-newsletter in support of donor engagement goals
INTERNAL COMMUNICATIONS: Updating and engaging employees

INTERNAL COMMUNICATIONS: Updating and engaging employees
INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project

INTERVIEWING / WRITING: Conducting a Q&A with The Pink Ladoo Project
PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report

PUBLIC RELATIONS / GOVERNMENT RELATIONS / REPORT WRITING: Releasing a State of Heritage Report
SOCIAL MEDIA: Supporting sales goals

SOCIAL MEDIA: Supporting sales goals
SOCIAL MEDIA: Launching a blog & providing customer service

SOCIAL MEDIA: Launching a blog & providing customer service
MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers

MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers
MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales

MARKETING / SOCIAL MEDIA / FUNDRAISING: Building hype & driving ticket sales
PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals

PUBLIC / MEDIA RELATIONS: Driving awareness & supporting business goals
PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals

PUBLIC / MEDIA RELATIONS: Pitching gift guides to support sales goals
Thank you for checking out my portfolio

Thank you for checking out my portfolio

© 2025 All rights reserved.