MARKETING / FUNDRAISING: Promoting programs & securing sponsors / advertisers
Produced and distributed 35,000 brochures across Toronto to promote Heritage Toronto Tours program. Secured sponsorships and advertising for the program at 108% of target (especially important as the organization is a registered charity with a mandate to educate people about Toronto's rich architectural, natural, cultural, and archaeological heritage).
My objective in this role was to expand fundraising channels. Before leaving the organization, I had increased year-over-year ad sales by 160%,sponsorships by 30%, and donations by 15%.
